Multiple Gift Wrap Designs in WooCommerce

WooCommerce · Revenue

A single flat gift-wrapping fee is fine — but it leaves money on the table. By offering several wrap designs at different price points, you turn gift wrapping from a checkbox into a genuine upsell. Here’s how multiple wrap designs work in WooCommerce, and how to use them to lift your average order value.

Why a single flat fee underperforms

Most stores add one gift-wrapping option: tick the box, pay a flat fee. It works, but it asks the customer a yes/no question and caps what they can spend. There’s no room for a shopper who’d happily pay more for something that looks special.

Offering multiple wrap designs changes the question from “do you want wrapping?” to “which wrapping would you like?” — and a customer choosing between options is a customer already deciding to buy. That subtle shift is what makes tiered wrapping a reliable upsell.

What multiple wrap designs look like

Instead of one fee, you offer a small menu of wrapping styles, each with its own name, image, and price. The customer picks the one they want, sees a preview, and the matching fee is added to the order. With Gift Wrapping for WooCommerce – Cart & Checkout (Pro), the designs appear as a compact dropdown or a pop-up lightbox with thumbnails.

A typical line-up might look like this:

The same product, the same checkout — but now the customer self-selects how much to spend on presentation.

How tiered wrapping lifts average order value

Two things happen when you offer designs instead of a flat fee:

• Price anchoring. A $15 luxury option makes the $9 foil look reasonable. Many shoppers trade up from the cheapest tier once they see a nicer one beside it.
• More takers. A photo of beautiful wrapping is more tempting than a plain “add gift wrap” checkbox, so more customers opt in at all.

Designs that sell best around the holidays

Gift wrapping is seasonal, and Q4 is when tiered designs earn their keep. A few ideas:

• Seasonal editions — a holiday foil or festive paper available only in November–December creates urgency.
• A clear “premium” tier — one noticeably nicer (and pricier) option for shoppers buying an important gift.
• A budget eco option — recycled kraft paper captures price-sensitive and sustainability-minded buyers who’d otherwise skip wrapping.

Best practices for pricing your designs

• Offer three or four, not ten. Too many choices stall the decision. A good, better, best line-up is easiest to act on.
• Use real photos. A thumbnail of the actual wrapping converts far better than a name alone.
• Make the middle option attractive. Most customers pick the middle tier — price it where you’re happy for the average to land.
• Always include a “no wrapping” choice. Never force a fee; let opt-outs opt out cleanly.

How to set up multiple wrap designs

1. Go to WooCommerce → Settings → Gift Wrapping.
2. Set Wrapping offer to Multiple designs.
3. Add each design — name, image, and price.
4. Choose how it’s shown — a compact dropdown or a pop-up lightbox — and add a “no wrapping” label.
5. Save. The chosen design and its price are stored on the order and shown on the order screen, in emails, and on packing slips.

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